> Employees at TikTok and ByteDance have access to a secret back-end button that can make any video go viral, immediately pushing it to more viewers. The practice, which TikTok has never disclosed, is known internally as “heating.”
> According to sources and docs, TikTok employees have used heating to woo creators and celebrities onto the platform, and to “push important information” to users. But it hasn’t always been clear to employees what’s eligible for heating and what isn’t.
> This suggests TikTok has used heating to benefit some influencers and brands — those with whom TikTok has sought business partnerships — at the expense of others with whom it has not. But there’s no transparency, so we don’t know who’s been affected.
https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/?sh=305043166bfd

Huh... parece que las redes sociales no funcionan bajo una tecnológica forma de superdemocracia donde una ley natural ayuda a que las mejores cosas se vuelvan populares, libres de manipulación corporativa ya que El Algoritmo objetivamente decide todo.